Washington Post: OkCupid reveals it’s been lying to some of its users. Just to see what’ll happen.

07/29/2014

http://www.washingtonpost.com/blogs/the-switch/wp/2014/07/28/okcupid-reveals-its-been-lying-to-some-of-its-users-just-to-see-whatll-happen/

 

"Here's what OkCupid found: When profile photos were removed, people were more likely to respond to messages, more likely to carry on conversations beyond just a few exchanges and more quick to exchange contact information."

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