Enter the CODE and you e-mail address for a token good for 3 free live. The lives last 30 days and can be renewed for as little as $1.99 for a single life. But if that single life gets ZAPPED off the game you will have to start all over again with a new Avatar.
You may also receive a CODE from a friend through social media which is just as valid but you won't have an original playing card.
If you'd like you can apply to be a Brand Ambassador and get paid for all of your friends that play. How cool is that.