How wikis help increase a brand’s overall performance

Over the last few years, it has been noticed that brands and business organizations all over the world are creating and using wiki pages for themselves. The reasons for creating and using wiki pages or articles are many but one of the major reasons is that by creating a wiki page the overall performance of a brand increases. Most brands even hire Wikipedia page editing services so that they can keep their wiki pages updated with the latest information because the more information is available on the brand the better it is for the performance of the business, do you agree?