How wikis affect a brand’s overall performance

When you think about the different ways you can increase the overall performance of your brands or business organizations then you need to understand that there are many aspects of a business organization that need your attention if you want it to perform well. The easiest way to achieve it is by creating a wiki page and if you knew how much does it cost to create a Wikipedia page then you would definitely go for this option because the benefits of having a wiki page outweigh the costs. Wikis are the best marketing tool for brands and help in making more profits. What other effects are there?