Since visual content has become a necessity for every marketing strategy, it is important to know that videos are essential to retain current consumers and attract more potential consumers. According to stats, videos are meant to bring in 82% of the total traffic on the internet by the end of 2022. Looking at this, you can quickly tell that videos have the potential to bring an influx amount of money to your business. There are many types of videos that you can create and deploy on the internet. The explainer videos are best known when it comes to engaging and educating the audience about your brand and services.
However, in this throat-cutting competition of the market, one has to be very agile about putting in their video content. And if you have no idea what you're putting in your video, you're most likely to waste resources and time. This article will talk about some tips that you should opt for when making explainer videos. But first, let's discuss briefly what is an explainer video.
What Is An Explainer Video
In simpler words, Explainer videos are short pieces of video content that convey your brand's message to the audience in an engaging manner. Technically, these videos naturally provide the basic idea about your brand to the audience in an informative and fun to watch technique within a brief time.
How To Use Explainer Videos To Bring In More Conversions
Length Of the Video Is Crucial
Let's face it; we live in a fast-paced world, adding to which the humans' attention span is no more than 8 seconds. Therefore, you can quickly tell that your explainer video should be as brief as possible. However, that doesn't mean that there should be any compromise on the content you put in there. You have to put in your brand's entire message within a brief video to make it concise but yet informative enough.
You can't always run around your message in a shorter video. Therefore, if you're making a longer than a minute video, you must add a compelling story to it. This is to ensure that the audience will watch the video till the end. In other cases, there's a high chance that your audience will scroll past your video without even watching it.
The Message Should Be Simple
As I have mentioned earlier, people today have a short attention span, and nobody on the internet would like to think back long and hard words and phrases. Therefore, you should try to make your script simpler and easier to understand. Using easier vocabulary in your writing will help you easily convey your brand message to the audience. On the other hand, this is the primary reason to make explainer videos, break down concepts, and make them easier to understand.
If you consider these two factors while using an explainer video, you're most likely to make your marketing campaign successful.